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Jeff McHugh
Jul 7, 20181 min read
How Long Does It Take To Win An Audience?
We were looking for a new local morning show for the number one-rated top 40 station in a major market. A regional vice president asked,...
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Jeff McHugh
Jul 5, 20181 min read
How To Repair P.R. Disasters
High-profile media personalities sometimes say or do something that gets them into hot water. If that day comes for you, take notes from...
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Jeff McHugh
Jun 10, 20181 min read
How To Discuss Polarizing Topics
Audiences in the US today are more divided than ever. Many media hosts struggle with how to discuss certain controversial stories, and...
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Jeff McHugh
Jun 9, 20181 min read
How Not To Talk About Suicide
Did you know that suicides increased 10% after Robin Williams died? What will happen to your listeners after the sad loss of Anthony...
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Jeff McHugh
Jun 3, 20181 min read
Great Tools For Podcasters
If you are starting an original podcast, we recommend that you plan for 4-6 hours of planning, production and management for every hour...
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Jeff McHugh
May 27, 20181 min read
The Best Games We've Heard Lately
A frequent question from radio and podcast hosts that we coach is, “have you heard any entertaining games lately?” The answer is YES!...
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Jeff McHugh
May 6, 20182 min read
How Many Hosts Is Too Many?
How many hosts does it take to create a successful radio show or podcast? One: Rush Limbaugh. Two: Howard Stern and Robin Quivers. Three:...
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Jeff McHugh
Apr 22, 20181 min read
4 Ways To App-Proof Your Show
Today, “there's an app for that. Listeners often have new music on their devices before it is on radio. The same goes for a lot of other...
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Jeff McHugh
Apr 15, 20182 min read
How To Tell A Great Show From A Good One
Radio hosts often ask if they are ready for syndication, ready for a bigger market, or ready to cut back on music to allow for more...
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Jeff McHugh
Mar 25, 20181 min read
Growing Your Audience With Phone Topics
For some radio shows and podcasts, the listener’s real-life phone topic stories are the best parts of the show. If you plan and execute...
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Jeff McHugh
Feb 25, 20181 min read
Getting REALLY Personal On The Air
The practice of turning life experiences, inner thoughts, emotions, and opinions into content is key to a successful radio or podcast...
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Jeff McHugh
Feb 4, 20181 min read
So Many Platforms, So Little Time
Busy media talent are dividing their time between on-air, social media, blog pages, website content, events, station concerts, and...
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Jeff McHugh
Jan 21, 20181 min read
Start Your Show With A-Level Content
Question: If your show is on the air from 6:00 to 10:00 AM, what time does your morning show start? Answer: Whenever your listener tunes in.
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Jeff McHugh
Jun 18, 20171 min read
The Seven Deadly Sins That Will Get You Fired
As a lifelong fan and coach of media personalities, I am sad when talented people shoot their career in the foot.
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Jeff McHugh
Oct 27, 20131 min read
It's All About The Premise
As you plan a segment or topic, assess if you are setting yourself up to get “A” level entertainment content before you go down that road.
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