Think of your airtime on a radio show or podcast as you would dollars in your 401k; Invest more in your high return-on-investment content, and divest what does not pay you back as much.
High-performing shows not only plan content, they also discuss how long they are going to take to execute each segment. There is a correlation between airtime and the strength of the content.
Here are some ideas on determining how much airtime a topic is worth to your audience.
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