The Trouble With Trending

Photo by Austin Distel on Unsplash

You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news and so forth.

A trending story benchmark can make your show topical. It can also open floodgates for a rush of weak content and stories that your audience already saw two hours ago on Instagram.

You can make your trending stories feature a strength instead of a weakness. Here are guidelines to consider for content, execution and infusing your character through the segment.